The Rose Bowl Flea Market in Pasadena, California, stands as one of America’s most celebrated, prestigious, and internationally recognized flea markets. With over 20,000 visitors converging on the sprawling stadium grounds each month and more than 2,500 vendors showcasing an extraordinary diversity of merchandise, the Rose Bowl Flea Market has transcended simple shopping to become a genuine Southern California cultural phenomenon. If you’re planning your trip, make sure to check Rose Bowl Flea’s 2nd Sunday schedule and also visit PCC’s monthly Pasadena market nearby.
The energy at the Rose Bowl is palpable and infectious. Walking through color-coded vendor sections spanning the enormous stadium grounds, you encounter a kaleidoscopic collection of human creativity and cultural expression. Every vendor booth represents a story a collector passionate about a specific era, a crafter pouring their artistic vision into handmade goods, a business owner dedicated to preserving vintage treasures, a family business spanning generations.
Essential Market Information
Location & Contact Details
| Information | Details |
|---|---|
| Market Name | Rose Bowl Flea Market (The “Flea Market of the Stars”) |
| Venue | Rose Bowl Stadium |
| Address | 1001 Rose Bowl Dr, Pasadena, CA 91103 |
| Phone | (323) 560-7469 |
| Region | Pasadena, Southern California |
| Scale | 2,500+ vendors, 20,000+ monthly visitors |
| History | Operating for over 50 years |
| Admission | General admission ~$13 |
Schedule & Operating Hours
The Rose Bowl Flea Market operates on a consistent monthly schedule that has become eagerly anticipated by collectors and shoppers across Southern California:
| Day | Hours | Status | Notes |
|---|---|---|---|
| Second Sunday of Month | 9 AM – 4 PM | Open | Held rain or shine |
| Friday | Closed | — | Preparation day |
| Saturday | Closed | — | Preparation day |
| Monday–Thursday | Closed | — | — |
| Other Sundays | Closed | — | Only second Sunday operates |
The market’s exclusive second-Sunday schedule has created an established tradition where serious collectors mark their calendars monthly. This focused scheduling allows for thorough vendor preparation, creates an event atmosphere, and ensures that each market represents fresh inventory and renewed excitement. Unlike weekend markets that operate continuously, the Rose Bowl’s monthly cadence builds anticipation and creates a gathering-day celebration.
Important Note: Advance ticket purchase online is required no tickets are sold at the gate. Plan ahead to secure your admission at the most favorable pricing available.
Getting to Rose Bowl Flea Market
Comprehensive Transportation & Parking Options
The Rose Bowl’s iconic location in Pasadena provides excellent accessibility through multiple transportation methods, accommodating visitors from across Southern California and beyond.
Parking Options & Costs The Rose Bowl stadium grounds offer multiple parking solutions accommodating different preferences and budgets. General free parking is available on-site and in surrounding areas, though these spaces may require a short walk to the market entrance.
Off-site parking lots throughout the Pasadena area often charge $10–$20 with convenient shuttle service directly to the market entrance. These alternatives provide economical options between free parking and premium VIP pricing.
Driving from Across Southern California The Rose Bowl’s central Pasadena location makes it accessible from throughout the greater Los Angeles area. Freeway access is straightforward, with the venue easily reached from the 210, 134, and 101 freeways.
Rideshare Services Uber and Lyft services operate effectively in the Pasadena area, with designated drop-off zones accommodating rideshare vehicles near the market entrance. This option appeals to those preferring not to drive or park, particularly for solo travelers or groups sharing vehicle costs.
Public Transportation The Rose Bowl is easily accessible via local Pasadena buses and Los Angeles Metro services. Multiple transit routes connect to the stadium, making it convenient for those using public transportation.
Walking & Local Access For Pasadena residents and those staying nearby, the market’s central location makes it accessible on foot. The stadium’s established landmark status means many locals navigate to the market without requiring directions.
The Magnificent Vendor Ecosystem
Understanding the Color-Coded Vendor System
The Rose Bowl Flea Market organizes its 2,500+ vendors into color-coded sections, creating an intuitive navigation system that helps visitors prioritize their shopping and discover merchandise aligned with their interests:
| Vendor Section | Color Code | Merchandise Focus | Typical Vendors |
|---|---|---|---|
| Antiques & Collectibles | White Area | Vintage antiques, collectibles, estate items | 400+ dealers |
| Arts & Crafts | Purple Area | Handmade goods, art, artisan crafts | 300+ creators |
| New Merchandise | Orange Area | Contemporary goods, new inventory | 200+ vendors |
| Vintage & General | Red Area | Vintage clothing, accessories, mixed goods | 500+ dealers |
| Furniture & Décor | Additional sections | Mid-century modern, vintage furniture, home goods | 300+ specialists |
This organizational system prevents overwhelming disorientation and allows visitors to structure their day around specific interests. First-time visitors can prioritize sections matching their passions, while experienced shoppers navigate with practiced efficiency.
The Extraordinary Diversity of Merchandise
The Rose Bowl’s defining characteristic is its staggering diversity of merchandise spanning nearly every collectible category imaginable. No other market in Southern California and few anywhere in America offer such breadth of selection.
Vintage & Designer Clothing Multiple dedicated sections showcase vintage fashion spanning decades. From 1940s dresses to 1970s bohemian pieces, designer goods from past decades to contemporary vintage wear, the clothing offerings appeal to fashion enthusiasts at every level. Fashion designers and stylists regularly scout these sections for inspiration and unique pieces for client projects. Vintage denim is particularly celebrated, with specialized vendors offering rare, authentic pieces commanding premium prices among dedicated collectors.
Mid-Century Modern & Furniture The Rose Bowl has earned legendary status among interior designers specifically for its exceptional mid-century modern inventory. Eames chairs, Danish teak cabinets, Herman Miller classics, retro lighting, and period-specific accessories attract design professionals seeking authentic pieces for high-end residential and commercial projects.
Antiques & Collectibles The white-area antiques vendors offer museum-quality pieces, estate finds, and rare collectibles spanning multiple eras and categories. Victorian furniture, art deco accessories, pottery, glassware, silverware, and decorative objects represent centuries of craftsmanship. Estate jewelry, vintage watches, and precious items attract those seeking investment-grade collectibles and meaningful heirloom pieces.
Records, Music & Entertainment Memorabilia Vinyl record vendors showcase extensive collections spanning every musical genre. Original pressings, rare albums, and collector-grade records attract music enthusiasts and DJs seeking specific titles or expanding curated collections.
Vendor Space Pricing & Participation
| Booth Type | Starting Cost | Size & Features |
|---|---|---|
| Standard Booth | ~$125–$135 | Regular floor space with standard visibility |
| Premium Location | $150–$200+ | High-traffic areas near entrances |
| Double Space | $250–$275 | Larger footprint for extensive inventory |
| Corner Booth | $175–$225 | Increased visibility and foot traffic |
| Specialty Sections | Variable | Specific areas like vintage clothing, furniture |
The Rose Bowl’s vendor pricing accommodates businesses ranging from large established dealers to individual crafters and small vendors. The substantial booth costs reflect the market’s international prestige and the high vendor traffic volume that justifies the investment. Many vendors consider booth space an investment in weekly revenue, as the Rose Bowl’s legendary reputation and 20,000+ monthly visitors create exceptional sales opportunities.
Lodging & Area Attractions
Premium Hotel Options Near the Market
Pasadena’s status as a major destination means numerous excellent hotel options serve Rose Bowl Flea Market visitors:
The Westin Pasadena This stylish, upscale property offers sophisticated accommodations and full-service amenities ideally positioned near the market. Its modern design, excellent service, and convenient location make it a premier choice for those seeking premium comfort.
Courtyard by Marriott Pasadena Old Town This comfortable, reliable property provides convenient access to both the market and Pasadena’s downtown attractions. Its mid-range pricing and solid amenities appeal to visitors seeking good value without premium pricing.
Langham Huntington Pasadena For visitors seeking a luxury experience, this historic property epitomizes California elegance. Its legendary status in Pasadena hospitality, world-class service, historic charm, and beautifully maintained gardens create an extraordinary stay. T
Additional Options Pasadena’s diverse hotel market includes numerous additional properties at various price points. Budget options, extended-stay properties, and boutique hotels provide alternatives matching different visitor budgets and preferences.
All of these accommodations position visitors well to arrive early at the second Sunday market opening, maximizing their shopping experience.
Legendary Vendors & Standout Booths
Popular & Celebrated Vendor Categories
Certain vendor types have become legendary among regular Rose Bowl attendees, earning reputations that draw devoted followers:
Vintage Denim Specialists Specific vendors have become famous for exceptional vintage denim collections, offering rare Levi’s, authentic vintage jackets, and investment-grade pieces commanding premium prices. Fashion professionals and collectors return monthly to visit these beloved booths.
Mid-Century Modern Dealers Certain vendors have earned reputations as the definitive sources for quality mid-century modern furniture and accessories. Interior designers rely on their expertise, sourcing ability, and understanding of authentic design values. Their booths become destination shopping spots.
Vintage Fashion Curators Several vendors have built devoted followings through impeccable vintage clothing selections reflecting eye for quality, understanding of fashion history, and ability to identify pieces transcending trendy to become timeless.
Record & Music Memorabilia Experts Vendors specializing in vinyl records and music memorabilia have cultivated loyal customer bases built on their knowledge of music history, sourcing ability, and fair pricing. Music enthusiasts and DJs prioritize visiting these booths.
Artisan Craftspeople Established artists and crafters have created devoted customer bases through consistent quality and unique aesthetic vision. Popular artisans often sell out of specific pieces, creating buzz among regular attendees.
Jewelry & Estate Goods Specialists Vendors focusing on fine jewelry, vintage watches, and estate goods attract those seeking investment-quality pieces and meaningful acquisitions with history and authenticity.
Maximizing Your Rose Bowl Experience
Strategic Shopping Tips for All Visitors
Whether visiting for the first time or the fiftieth consecutive month, these practical strategies enhance your experience and maximize treasure-hunting success:
Arrive Early for Optimal Selection & Parking Early bird admission offers significant advantages for serious collectors and shoppers. Arriving shortly after the 9 AM opening gives you first access to merchandise at peak selection. Vendor booths are fully stocked, popular items haven’t yet sold, and parking is optimal with premium spaces available. The crowds are manageable, allowing unhurried browsing and genuine decision-making.
Purchase Admission Tickets Online in Advance Unlike many markets, the Rose Bowl requires advance online ticket purchase. No tickets are sold at the gate. Buying online ensures admission without delays and often provides the best pricing available. Plan your visit and purchase tickets during the week before your intended market date. VIP admission ($20) provides early entry benefits and access to premium parking, representing good value for serious collectors.
Wear Extremely Supportive, Comfortable Footwear The Rose Bowl stadium grounds sprawl across an enormous area with 2,500+ vendors distributed throughout. A thorough shopping visit easily involves 5+ miles of walking across varied terrain. The stadium’s scale can be deceptive walking from one section to another takes longer than anticipated. Extremely comfortable, well-broken-in shoes with exceptional arch support are non-negotiable. New shoes will cause blistering and discomfort. Athletic shoes or carefully selected casual shoes prove essential for an enjoyable experience.
Bring Adequate Cash & Small Bills While an increasing number of vendors accept credit cards, cash remains the preferred and most universally accepted payment method. Having cash enables negotiation vendors often offer slightly better prices for cash sales. Small bills ($1, $5, $10, $20) facilitate transactions and allow exact change. ATMs are available but lines can be lengthy.
Plan Your Route Using the Vendor Map Most knowledgeable visitors obtain the color-coded vendor map (available online or at the entrance) and identify priority sections based on their interests before arriving. This strategic approach prevents aimless wandering and ensures you don’t miss must-see vendors. Note specific booth locations of legendary vendors you want to visit, particularly if they’re in less-trafficked areas.
Bring Bags, Carts, or Plan for Multiple Trips The market’s abundance makes multiple purchases highly likely. Without adequate carrying capacity, you’ll either limit purchases or exhaust yourself. Reusable shopping bags, backpacks, or lightweight carts solve this elegantly. Many serious shoppers plan multiple trips to their vehicle, leaving purchases to retrieve later.
Bring Sun Protection & Check Weather The stadium’s open nature means exposure to full Southern California sun throughout the day. Sunscreen, sunglasses, and wide-brimmed hats protect against UV exposure. Check weather before visiting bring a light jacket for cool morning arrival or plan for afternoon heat. Stay hydrated by carrying water or purchasing beverages throughout the day.
Negotiate Respectfully – It’s Expected Flea market tradition includes negotiation, particularly on higher-priced items or bulk purchases. Vendors expect reasonable haggling and often have pricing flexibility. Approach respectfully, ask politely about pricing, and be prepared for counter-offers. This interaction adds authenticity to the flea market experience.
Take Time for Discovery & Serendipity Some of the Rose Bowl’s greatest treasures exist in less-trafficked vendor booths or are discovered through patient exploration. Avoid rushing through the market. Spend time in sections matching your interests. Chat with vendors about their merchandise many possess fascinating knowledge about items’ origins, authenticity, and value.
Explore Nearby Old Town Pasadena After the market closes at 4 PM, extend your visit by exploring Old Town Pasadena’s shops, galleries, and restaurants. This charming historic district offers excellent shopping, dining, and entertainment options perfect for completing your Pasadena day.
Why the Rose Bowl Stands Apart
A California Institution & Cultural Gathering
The Rose Bowl Flea Market has transcended simple shopping to become a genuine Southern California cultural institution. Operating for over 50 years, it has witnessed and reflected the region’s evolution, cultural shifts, and enduring appreciation for craftsmanship and discovery.
The stadium setting adds unmistakable character. Browsing vendor booths while occasionally viewing the stadium’s iconic architecture creates a unique atmosphere impossible to replicate.
Supporting Independent Vendors & Craftspeople
Money spent at the Rose Bowl directly benefits independent dealers, artisans, small business owners, and individual merchants. Unlike corporate retail, purchases support people genuinely invested in their merchandise and communities. Vendors develop specialized expertise, maintain curated collections, and build reputations based on quality and fair dealing.
Sustainability Through Thoughtful Goods Circulation
The Rose Bowl advances environmental sustainability by extending the commercial life of existing goods. Rather than new production creating resource consumption and waste, vintage goods enjoy multiple lives. Furniture remains in use decades after creation. Clothing gets reworn by new owners appreciating quality and style. Books find readers valuing their content.
Accessibility to Quality & Authenticity
The Rose Bowl democratizes access to quality, authentic goods that might otherwise be affordable only to those with substantial financial resources. Young couples can furnish homes with quality mid-century furniture at reasonable costs. Fashion enthusiasts can build wardrobes with designer vintage pieces. Collectors can develop comprehensive collections within realistic budgets.
Capturing Your Rose Bowl Experience
Instagram-Worthy & Photogenic Moments
The Rose Bowl overflows with visually captivating scenes perfect for photography and social media sharing:
Rows of Colorful Vintage Stalls Organized vendor booths with arranged merchandise create visually compelling compositions. The contrast between vintage items and natural light creates beautiful photography opportunities.
Antique Furniture Under California Sun Stacked chairs, arranged shelving units, and displayed furniture pieces create distinctive visual compositions. The bright Southern California sunlight enhances vintage furniture aesthetics.
Shoppers Exploring Fashion Racks Vintage clothing racks bursting with retro garments create color-rich photographic scenes. Close-up shots of unique pieces showcase craftsmanship and style details.
Stadium Backdrop & Iconic Architecture Wide shots capturing the Rose Bowl stadium amid vendor booths create context highlighting the venue’s distinctive character. The stadium’s famous architecture becomes natural backdrop for market photography.
Schedule & Admission
Q: When is the Rose Bowl Flea Market held?
A: The second Sunday of every month, from 9 AM to 4 PM, rain or shine.
Q: How much is admission?
A: General admission is approximately $13; VIP admission is approximately $20. Children under 12 are free with an adult.
Q: Do I need to purchase tickets in advance?
A: Yes, tickets must be purchased online—they are not available at the gate.
Q: What is VIP admission and is it worth it?
A: VIP admission ($20) includes early entry and access to premium parking, providing advantages for serious collectors.
Merchandise & Shopping
Q: What types of items are sold at the market?
A: Vintage fashion, antiques, collectibles, mid-century modern furniture, records, handcrafted goods, jewelry, home décor, and much more.
Q: Does inventory change between markets?
A: Yes, vendors rotate inventory monthly, offering different selections each event.
Q: Are there specific sections for different merchandise types?
A: Yes, vendors are organized into color-coded areas: White (antiques), Purple (arts/crafts), Orange (new merchandise), Red (vintage clothing).
Practical Information
Q: Are pets allowed at the market?
A: No, except for certified service animals.
Q: Do vendors accept credit cards?
A: Some do, but cash is strongly recommended as the preferred payment method.
Q: Is food available at the market?
A: Yes, food trucks and vendors offer meals, snacks, and beverages throughout the day.
Q: Is parking available?
A: Yes, free parking is available on-site, with VIP parking ($40) offering closer access.
Q: How long should I plan to spend?
A: Plan for 4–6 hours minimum for adequate exploration; many enthusiasts spend the entire day.
Vendor Information
Q: How much does a vendor booth cost?
A: Standard booths start around $125–$135, with premium locations costing more.
Q: How can I become a vendor?
A: Contact the market at (323) 560-7469 for vendor application and booth availability information.
Exploring Pasadena’s Complete Flea Market Scene
Pasadena hosts multiple exceptional flea market and vintage shopping opportunities:
PCC Pasadena Flea Market Hosted by Pasadena City College and held monthly, this event features 400+ vendors specializing in antiques, collectibles, and vinyl records. Its strong record collection appeals particularly to music enthusiasts and collectors.
Long Beach Flea Market Located in Long Beach at Veterans Memorial Stadium, this monthly event features 800+ vendors offering antiques, vintage clothing, collectibles, and unique finds with a different vendor mix and merchandise selection from the Rose Bowl.
Melrose Flea Market LA Sundays This weekly market in central Los Angeles provides regular flea market opportunities for those unable to wait for monthly events, featuring contemporary vintage and trendier merchandise.
Exploring multiple markets reveals regional differences in merchandise, vendor specialization, and community character across Southern California’s vibrant vintage and flea market culture.
Final Thoughts: Why the Rose Bowl Flea Market Remains Legendary
The Rose Bowl Flea Market stands as far more than a shopping destination it’s a Southern California institution, a cultural gathering place, and a celebration of history, creativity, and discovery that has earned international recognition. For over 50 years, it has remained the benchmark against which all other American flea markets are measured. With 2,500+ vendors gathered monthly at the iconic Rose Bowl Stadium and 20,000+ visitors converging in pursuit of treasures, the market creates an atmosphere of genuine community and authentic marketplace tradition.
Whether you’re a fashion designer sourcing inspiration for collections, an interior designer hunting distinctive mid-century modern pieces, a serious collector pursuing specific vintage treasures, a fashion enthusiast building a curated wardrobe, a casual shopper seeking unexpected finds, or simply someone who appreciates vibrant community and the thrill of discovery, the Rose Bowl Flea Market delivers an experience that transcends typical retail.
The market’s enduring legendary status reflects its commitment to maintaining authenticity, accessibility, and genuine community spirit in an increasingly homogenized retail landscape. In an era of e-commerce convenience and corporate chain dominance, the Rose Bowl preserves the genuine human-centered marketplace experience where negotiation happens, expertise matters, stories emerge, and discovery remains beautifully possible.
